Joel Freeborn

Design Leader

Over ten years experience working for top agencies and clients based in London including Premier League, Virgin, Travelex and Avon.

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Core Skills

• Managing design teams and working with stakeholders
• Creating designs that fit both user needs and business objectives
• UI and visual design
• UX Design Thinking methodologies
• Defining DesignOps within organisations
• Strengthening brands digitally through the use of design systems

Extended Skills

• User research including interviews, personas, journey and empathy mapping, value proposition design
• Usability testing
• Flow charts and sitemaps
• Prototyping
• Front end including HTML & CSS and Webflow
• Agile methodology
• Design Sprints