Joel Freeborn

Design Leader

Over ten years experience working for top agencies and clients based in London including Premier League, Virgin, Travelex and Avon.

As a design leader, my focus is on implementing Design Ops. This is a framework that helps organisations grow, manage and evolve their design teams.

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Core Skills

• Managing and working with design teams and stakeholders
• Establishing DesignOps within organisations
• Strengthening brands digitally through the use of design systems
• UI and visual design
• UX Design Thinking methodologies including Value Proposition Design
Extended Skills

• User research including interviews, personas, journey and empathy mapping
• Competitor analysis
• Usability testing
• Flow charts and sitemaps
• Prototyping
• Front end including HTML & CSS
• Agile methodology
• Design Sprints